Conference Abstract:
PLS17 – Abstract – Final
Below is the Preso I prepared aims to give a quick overview of the entire thesis. Here I am trying to explain the thesis in the form of customer journey mapping, incorporated with some creative and design thinking stuff.
it touches the following domains of knowledge:
- Economics (K-economy theory)
- Knowledge management
- Organisational theory (Dynamic theory of organizational knowledge creation)
- Psychology/Sociology (Social exchange theory, Social processes, Trust,intrinsic and extrinsic rewards&motivation)
- Research Design
- Survey design and pretesting
- Choropleth mapping
- Statistical modelling and analysis (PLS-SEM, Imputation, Q-sort, Content validity checks, Non-responses bias, Item validity tests, Convergent validity, Discriminant validity)
- Web scraping and other Programming
